The complaint doesn’t provide specific test results, but said testing found PFOA and PFOS levels “hundreds of times” above what the EPA considers safe for drinking water. The Environmental Protection Agency (EPA) last year found that virtually no exposure to the two compounds in drinking water is safe. The suit said third-party testing found PFOA and PFOS, two of the most dangerous compounds, which were used for decades before being largely phased out in the US, but which continue to contaminate the nation’s environment. Simply’s marketing, the complaint continues, “is intentionally designed to drive sales and increase profits by targeting health-conscious consumers”. The labeling is part of Simply’s wider marketing campaign, which positions the juice as being “transparent, natural, simple in order to gain the trust of reasonable consumers who reasonably believe that the product is free from synthetic” ingredients, the suit says. “In reality, testing has revealed that the product contains, a category of synthetic chemicals that are, by definition, not natural,” the complaint states. The inclusion of “filtered water” leads “reasonable consumers to believe that additional care has been taken to remove any incidental chemicals or impurities,” the complaint states. The complaint takes aim at several specific claims on Simply’s packaging and branding, including mentions of “all natural ingredients”, “simply natural”, and “nothing to hide”. We stand by the quality of our products.” The suit, filed in the southern district of New York, asks a judge to order monetary compensation and take other “appropriate” steps.Ī Coca-Cola spokesperson said: “We are aware of the lawsuit, which focuses on our Simply Tropical product. “As we get better and better able to measure PFAS at lower levels and the FDA falls further behind on what it is testing … then you’re going to keep seeing these lawsuits pop up,” said Tom Neltner, chemicals policy director with the Environmental Defense Fund, a non-profit that pressures the FDA to take stronger action on PFAS. It annually tests some food products for the chemicals, but developed a methodology that ignores what public health advocates say are dangerous levels. Still, the Food and Drug Administration (FDA) has taken little action to address food contamination. Water is considered to be a main exposure route, but researchers have recently found contaminated food to be more of a risk than previously thought.
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